The ladder looks at consumers' social media activity and places them on a corresponding rung. From top to bottom there's:
- Creators: this top group publishes web content-- a blog, web pages, uploads self created video, audio/music, writes articles or stories.
- Critics: This group contributes their opinion to web content. Instead of generating like the former group, these guys rate, review, comment, and edit existing material.
- Collectors: involved in the sense of using RSS feeds, tagging web pages or photos, and always eager to participate in online polls.
- Joiners: fit right in with social networks. These guys maintain their own online profile and bum around the social networking sites.
- Spectators: Read, watch, listen, but never adds their own two cents
- Inactives: Do not participate in any of the above activities
On their website, Groundswell breaks down the ladder into age group, country, and gender. I'm interested to see where 18-24 year-old fall on the ladder.
- American Males lead the Creator group, but females from the UK are right on their heals.
- No surprise that Americans also lead the critic group, with France right behind them.
- American Males and Australian Females are the top collectors, while Germans basically neglect this rung of the ladder.
- The ladies from America join groups left and right, so do other ladies from the UK, Canada and Australia. Italian gals need not join, they're busy spectating.
- Ladies from Germany and Italy tie for the most inactive, while US and Australian guys and gals are the least inactive.
While this info. may be interesting, I wouldn't recommend using it as a means to find Mr. (or Miss) Right.

I found this really interesting and while I read into the website and I understand what they're saying but I am not sure if I buy it. I enjoyed your take on it!
ReplyDeleteblog looks great! really proud of what you're doing!
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