Find International Love based on your Social Media habits

Groundswell: Winning in a world transformed by social media--a book written by Charlene Yi and Josh Bernoff gives some insight on how to keep up with this ever evolving world.  One concept discussed is The Social Technographics Ladder.  The what?

The ladder looks at consumers' social media activity and places them on a corresponding rung.  From top to bottom there's:

• Creators: this top group publishes web content-- a blog, web pages, uploads self created video, audio/music, writes articles or stories.
• Critics: This group contributes their opinion to web content.  Instead of generating like the former group, these guys rate, review, comment, and edit existing material.
• Collectors: involved in the sense of using RSS feeds, tagging web pages or photos, and always eager to participate in online polls. 
• Joiners: fit right in with social networks.  These guys maintain their own online profile and bum around the social networking sites.
• Spectators: Read, watch, listen, but never adds their own two cents
• Inactives: Do not participate in any of the above activities

On their website, Groundswell breaks down the ladder into age group, country, and gender.  I'm interested to see where 18-24 year-old fall on the ladder. 

• American Males lead the Creator group, but females from the UK are right on their heals. 
• No surprise that Americans also lead the critic group, with France right behind them.
• American Males and Australian Females are the top collectors, while Germans basically neglect this rung of the ladder.
• The ladies from America join groups left and right, so do other ladies from the UK, Canada and Australia.  Italian gals need not join, they're busy spectating.
• Ladies from Germany and Italy tie for the most inactive, while US and Australian guys and gals are the least inactive.

While this info. may be interesting, I wouldn't recommend using it as a means to find Mr. (or Miss) Right. 

True to their word

Red Interactive Agency.  Mean anything to you?  No?  Yes?  Maybe?  Here's a hint: it's an independent interactive agency.  No $hit you say.  Visit their website, you will be amazed.  Of course their site is crazy awesome with flash, but they take it 1 step further.  

Once you enter, you're asked to create a character, a user name, and share what city and country you're from.  Why?  Well, Red Interactive Agency's web site serves not only as an outlet for visitors to find out more about the agency, but it's also a mini alternate universe, kind of like second life.  Here you're free to chat with other visitors, dance, punch them, walk around, and fly around.  Sit back and be engaged, interact with others, and try to figure out wtf is going on.

Koodos to Red for being an interactive agency that actually showcases their talent where it counts: on their own web page.  Red has won numerous prestigious awards for their client work, but also for their own work in promoting themselves.  So many agencies are all talk but no show, preaching the know how of social media, promising an interactive experience, yadda yadda yadda.  Here's one agency that is all show...with smart talk to back it up.